Graphics = The Human Eye + Data + Theory John Maindonald, ANU The human eye/brain combination is the instrument that reads meaning into graphs. Data come both in the form of data for plotting, and experimental data on the processes of human perception. Theory comes both in the form of statistical theory that gives insights on what to plot, and a theory of human perception that indicates that some forms of presentation will be effective, and others ineffective. Graphs may fail both because they reveal too little, and because they lie and thereby reveal too much. In practical data analysis, graphical presentation goes hand in hand with model-based analysis. Both for graphical presentation and for analysis, parsimony and hierarchy help cope with complexity. Parsimony can be overdone, and checks are essential. This talk will explore these ideas in the context of multiple regression, discriminant analysis (here seen primarily as a dimension reduction technique) and principal components analysis.